![]() "We expect that most of Easter sales this year fell into the April reporting period," she explained. "First, Easter fell in March last year whereas it fell in April this year, and last March included the release of Super Smash Bros.: Brawl, which went on to become the fourth best-selling game in 2008."įrazier says consumer data shows that 8% of industry unit sales were purchased around Easter last year, accounting for $121 million in March 2008 sales. "While it might be tempting to jump to the conclusion that the sky is starting to fall on the video games industry given this months results, it's important to remember that two very big things are different this year than last," cautioned NPD analyst Anita Frazier. Of course it's important to bear in mind mitigating year-over-year comparison factors.
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